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NetEnt to Offer Games in William Hill Retail Shops

NetEnt and William Hill have launched an exciting new collaboration in which the Swedish slot developer’s games will be offered across William Hill shops after finalising a deal inked last year. In a bold and exciting move for NetEnt, the new venture will see an initial release of the popular Starburst slot in retail locations over the next few weeks. The deal will eventually see William Hill integrate more of the ever-popular NetEnt slots into their retail network, giving land-based customers the opportunity to try out some of these incredible titles for the first time.

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CEO and President of NetEnt Per Eriksson commented, “We are excited to make our thrilling games available to William Hill’s land-based players for the first time ever,” adding that the partnership would reach a huge section of the gaming market. “Today, only five percent of the global casino market is online, the rest comes from traditional, land-based gaming,” he said. “Over time, we see interesting growth opportunities in the retail channel and our multichannel strategy will drive increased convergence between online and offline gaming.”

The popular game developer has had a whirlwind week, sweeping the 2015 eGaming Review B2B Awards on Tuesday 16th June. NetEnt took home three awards - Innovation in Mobile, Best Mobile Supplier and Best Slot Provider.

If you’re not able to pop into a William Hill shop to try out the new offerings, you can always visit William Hill Games to play Starburst and other great NetEnt titles, like Tornado - Farm Escape, right in the comfort of your own home. Even better, you’ll get a £20 bonus when you sign up for an account and stake £100 on slots. With just a 1x wagering requirement on the cash, it’s never been a better time to explore what William Hill has to offer.


Page Last Updated: 26/01/2016 08:24:45