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William Hill Signs Slots Deal With Yggdrasil Gaming

William Hill and Yggdrasil Gaming have confirmed that a content partnership deal has been signed between the two companies. The agreement will give William Hill full and instant access to Yggdrasil Gaming’s online slot titles, with bosses insisting that players will feel the benefits.


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William Hill has gone for a direct integration so that they can fully utilise the gaming provider’s cutting-edge systems, including the in-game promotional tool service BOOST and social sharing tool BRAG.

Graeme Powrie, Gaming Commercials Director for William Hill, explained: “We have been hugely impressed by Yggdrasil’s commitment to innovation, and their collection of games is amongst the strongest in the casino sector. We have opted for a direct integration so we can take full advantage of the in-game promotional tools and offer our players the exceptional experience they have come to expect from William Hill.”

Yggdrasil Gaming’s CEO Fredrik Elmqvist added:”William Hill is one of the most respected names in gaming, so it is obviously a huge thrill to add such a trusted and successful tier one operator to our ranks. Since gaining our Gibraltar licence six months ago, we have secured several major operators, and working with the very best in the industry is driving us forward and keeping us at the very top of our game.”

Yggdrasil Gaming has won a host of awards in recent times, including for Slot Provider of the Year at the 2016 EGR B2B Awards, having developed games such as Vikings Go Berzerk and Joker Millions. Check out William Hill Casino to join in the fun and see if you can get your hands on some of the great prizes on offer!


Page Last Updated: 03/02/2017 12:22:08